Veggie Hunter
Save wanky veggies, from trash to dishes.
Save the planet.
Veggie Hunter
Save wanky veggies, from trash to dishes.
Save the planet.
Veggie Hunter
Save wanky veggies, from trash to dishes.
Save the planet.
Project overview
Veggie Hunter is an AR app that turns food waste awareness into a fun game,
encouraging users to save "ugly" veggies and make sustainable choices.
it was developed by students at THA.
Project overview
Veggie Hunter is an AR app that turns food waste awareness into a fun game,
encouraging users to save "ugly" veggies and make sustainable choices.
it was developed by students at THA.
Brand Strategist, UX Designer, UI Designer
Background
Food waste has become a growing concern. In Germany, about 10.8 million tonnes of food are discarded each year, and nearly 40% is thrown away only due to its 'ugly 'appearance.
Actually, they are unique and the same with the 'normal' veggies.
Background
Food waste has become a growing concern. In Germany, about 10.8 million tonnes of food are discarded each year, and nearly 40% is thrown away only due to its 'ugly 'appearance.
Actually, they are unique and the same with the 'normal' veggies.
Goal
1. Rescue unique vegetables — transform them from trash to dish.
2. Reshape consumer attitudes — encourage people to choose and enjoy these perfectly edible veggies.
Goal
1. Rescue unique vegetables — transform them from trash to dish.
2. Reshape consumer attitudes — encourage people to choose and enjoy these perfectly edible veggies.
Solutions
Based on our research, we decided to make a AR application with three key features.
1. Connection – Bring “unique” veggies to life with charming character designs.
Storytelling – Let the veggies tell their own stories in a playful, first-person voice.
Inspiration – Offer mouth-watering recipes with beautiful images to spark cooking creativity.
Solutions
Based on our research, we decided to make a AR application with three key features.
1. Connection – Bring “unique” veggies to life with charming character designs.
Storytelling – Let the veggies tell their own stories in a playful, first-person voice.
Inspiration – Offer mouth-watering recipes with beautiful images to spark cooking creativity.
My contributions 01
Crafted a clear brand architecture to unify tone and manner, ensuring a cohesive and recognizable identity.
My contributions 01
Crafted a clear brand architecture to unify tone and manner, ensuring a cohesive and recognizable identity.
My contributions 03
Wireframe Iterations & Usability Testing
Created four iterative versions of wireframes in Figma, using feedback to refine the design and ensure a more intuitive, user-friendly experience.
My contributions 02
Wireframe Iterations & Usability Testing
Created four iterative versions of wireframes in Figma, using feedback to refine the design and ensure a more intuitive, user-friendly experience.
My contributions 02
Wireframe Iterations & Usability Testing
Created four iterative versions of wireframes in Figma, using feedback to refine the design and ensure a more intuitive, user-friendly experience.
My contributions 04
UI Design
Guided by the design system crafted by my teammates, we translated concepts into high-fidelity screens, keeping every detail consistent and on-brand.
My contributions 04
Illustrations
I believe tools are an extension of creativity.
While I am more skilled in hand drawing and Procreate, creating with Figma has been both smooth and filled with fun and challenges.
My contributions 05
High-fidelity prototypes
Before coding the high-fidelity version, I created over four prototypes in Protopie for user testing.
To demonstrate the AR functionality, I added animations and integrated the camera, delivering a more immersive experience.
Result
We successfully shifted users’ perceptions of the unique vegetables and achieved an excellent result on the System Usability Scale (SUS).
Learnings
We successfully shifted users’ perceptions of the unique vegetables and achieved an excellent result on the System Usability Scale (SUS).
